Samsung Mobile: Social Media Monitoring 1

Currently the best-selling phone brand, Samsung has innovated and revolutionized the way we look at smartphones. Often looked at as the predecessor for the brilliant ideas that are applied to many smartphones (i.e. the large screened phones), Samsung continues to provide the market with the most sophisticated cellular devices through the Galaxy series. 

About

Lee Byung-chul of South Korea created Samsung in 1938 as a trading company for simple goods like dried fish and flour that moved on to other businesses throughout the 50's and 60's such as life insurance and textiles. Samsung Electronics, which is currently the world's largest information technology company) was created in 1969, initially producing televisions and moving on to PCs, VCRs and tape recorders. By the 80's, Samsung Electronics were shipped to North America and by the 90's mobile phones were making their mark in the mobile phone industry. Since 2010, Samsung has been releasing their trademark Galaxy smartphones that all run under the Android operating system. 

Presence on Social Media 

Being that Samsung is the most recognizable brand in electronics, it comes as no surprise that this company has a strong presence on social media, being on every social media site including Facebook, Instagram, and Twitter. 

Typing "Samsung" on the search bar on Facebook will get you multiple page results, including "Samsung Mobile" and "Samsung Mobile USA".  Samsung Mobile, which has over 40 million likes, concentrates on the promotion of their mobile products with detailed pictures and intricate videos. 

Samsung Mobile USA, which has over 27 million followers, promotes their products with more intriguing and perople-related pictures of their products like these:

What's also great about the Samsung Mobile USA Facebook page is the customer service that it offers to its followers. This page will respond to just about any feedback, wether positive or negative, about their products with the best help that the com pay can provide. 

Their Twitter presence is similar to that of Facebook. Samsung has multiple twitter accounts, including the official account @samsungtweets, @samsungmobileus, and the support twitter @samsungsupport. These accounts offer the same things that the Facebook pages offer, such as the pictures and videos. But the twitter accounts are more frequent in giving feedback to the people who post questions or comments to them, since people are more likely to post on twitter. 

The Instagram accounts of Samsung serve the same purpose as the Twitter and Facebook accounts but they specifically show through pictures and videos what is new for the Galaxy and their other products, often using the same pictures as the Facebook pages and Twitter accounts. The Instagram accounts include Samsung Mobile USA, Samsung USA, and Samsung Mobile. 

Social Mention 

This website searches any term and sees how much it is mentioned within blog sites, social media sites, an various other sites. With the numbers constantly changing, these numbers are indicating that the Samsung Galaxy is still relevant, especially with the Galaxy S6 coming out soon.

In case you're wondering, here are the definitions of the terms used in Social Mention;

Strength- the likelihood your brand is being discussed on social media 
Sentiment- the ratio of mentions that are generally positive to those that are generally negative
Passion- a measure of the likelihood that individuals talking about your brand will do so repeatedly 
Reach- a measure of the range of influence

According to this graph from Google Trends, Samsung Galaxy has had a good position on Google's searches, showing the interest that people have had on it since the word of the first Galaxy went out back in 2009. The spikes that come after 2012 most likely indicate the popularity of Samsung due to a new phone coming out. 

IceRocket is a website that can be used to see how much of an impact the search topic has on blogs, Facebook, Twitter, or all three. This graph shows the Daily Blogs Citation trend of the Samsung Galaxy from January 25th to February 22nd. The amount of increases and drops for blog posts seem about the same considering the new Galaxy products coming out like the S6. And most likely because of this upcoming release, there are an average of 634 posts about the Samsung Galaxy per day.

With its long success in products, Samsung has also been with the program when it comes to social media and maintaing an online presence. Even though they are the innovators of mobile phones as mentioned previously, what I would suggest them doing is coming up with campaigns that will not only spread awareness of the brand but will energize their loyal customers to spread awareness of the brand. This includes campaigns that include the customers. There is never enough exposure on social media, which means that even a brand that is at the top must always continue to push the market with innovative ideas through media campaigns and advertisement to stay on top. For this reason, I feel like the mobile phones provided by Samsung will stay on top. 


http://www.crn.com/slide-shows/mobility/300072681/the-five-best-selling-smartphone-brands-of-the-first-quarter.htm/pgno/0/5
http://www.businessinsider.com/history-of-samsung-2013-2?op=1